We are currently experiencing technology moving faster than it ever has before and with this current phenomenon comes some changes. The technological change applies to almost every field possible. One field, in particular, that is seeing some big changes in the marketing department. More specifically, In the sense that companies are starting to notice the importance of having a strong digital marketing team. The power of analytics, social media, SEO (search engine optimization) and SEM (search engine marketing), for example, is something that companies cannot simply ignore anymore. Digital marketing is an up and coming profession and now is your chance to get ahead of the crowd and start to gain some knowledge on the field. Below we will list our five favourite digital marketing books you can get today to start you off. These books are all from people with experience in the field, focusing on different things to make a successful digital marketer, so you are in good hands. Whether you are a newcomer or an experienced professional looking to digitally upscale yourselves, look no further and help yourself get informed with these 5 great books.
Tarek has a plethora of experience within the digital marketing world and has worked with many different businesses varying from small companies to fortune 500’s. His book is meant for you to be able to actually understand SEO and be able to apply it to the situations you are faced with on an average day. The SEO Way is thoughtfully designed to help a majority of people, whether you are a student, a startup, beginner or even a marketing professional. The book highlights the power of SEO and how to wield it and use it correctly. It is an essential manual for anyone looking to grow their SEO prowess and more importantly how to maintain it. The book offers authentic and unique first-hand experiences and practices that are currently being done out there in the real world, which makes it a truly authentic read.
As stated in the title of the book, Oliver provides a great all-around introduction to Digital Marketing. It offers an entry-level overview experience for those who are looking to get into digital marketing but don’t know where to start. It really highlights what exactly a digital marketer does and how you have to think to be a successful one. The book also includes tips and tricks to effectively grow a personal or business brand digitally. They also go over different platforms you can/should use to maximize your chances of success which should give beginners a good grasp on how to start your journey on the digital marketing path.
Faster, Smarter, Louder really stresses the importance of a marriage between a strong business and an equally strong presence on social media. This duo has seen some big success in their lives and are leaders in the digital marketing world. Like Tarek’s book, this book really likes to emphasize that as much as you can put efforts into Adwords and SEO for example that you really need to provide your clients with a human approach to provide them a unique, valuable and effective product. This way of business really takes it back to the roots of the business and explains how having a strong reputation and credibility really drives in online traffic. Just like most users trust Google as our main search engines, Aaron and Gián believe that an audience works psychologically and uses what is practical for them. They truly believe that being authentic is the key to success. This is a smart book to pick up to really tune in on what your customers are looking for when it comes to choosing a product.
As social media is an integral part of the whole digital marketing blueprint it naturally comes with its fair share of negative comments. It doesn’t matter how good your service or product may be, there will always be people who complain for a various amount of reasons. The book describes how to best deal with the complaints using real-life case studies and Jay’s personal experiences. Jay keeps his book entertaining and truly educational to those looking to improve their social media game. The books meat and potatoes are really on how to use these negative complaints to your advantage and to not just ignore them just because they are negative. Especially with the world we live in where we can receive negative complaints anywhere and anytime, it is an important book to have in your library because of impactful negative comments can be to any business, and being able to deal with them correctly is half the battle.
Continuing on the focus of social media and general content this book follows a simple boxing technique that you should use when creating and putting out content for your audience. In this context Jab Jab Jab right hook basically means to drip out easily readable small content so people stay engaged (jabs) and then deliver with a big post (the right hook) to tie it all together with ideally your customer completing a sale. The book tries to steer people who view social media as a way of distribution instead of the ability to create a story that creates better engagement and conversations with consumers. The book adheres to the saying that “less is more” which is especially true when it comes to social media. As every business’s goal is to make a profit Gary smartly helps you out in advising you in the importance of creating engaging content that is different and more relevant than your competition. This book is an accessible tool that can help any digital marketer out when it comes to how to organize effective social media posts that will outclass your competition.